Blog
Straight answersfor real decisions.
What we've learned building systems, apps and campaigns, explained without fluff.
- Web systems
Custom software or off-the-shelf: how to decide
A straightforward guide to choosing between a custom system and off-the-shelf software, with practical criteria on process, long-term cost and growth.
- Paid media
Meta Pixel and Conversions API: why use both
Learn why the Meta Pixel alone misses events and how the Conversions API, used alongside it, improves ad measurement without counting sales twice.
- Security
LGPD in apps and systems: what you can't leave out
A practical list of what an app or system needs to comply with Brazil's data protection law (LGPD): minimal collection, consent, account deletion, security and care with children's data.