Paid media
Paid media and conversion tracking
A good ad is a measured ad. Every lead arrives with the right source, and every dollar invested has an answer.
IBC manages Meta and Google ads with complete conversion tracking: Pixel, Conversions API, GA4 and fast landing pages.
How we do itdifferently.
Complete tracking
Meta Pixel in the browser and Conversions API on the server, without counting the same sale twice.
Google Ads and GA4
Tag Manager, GA4 and enhanced conversions set up so Google understands who buys.
Fast landing pages
One action per page, a short form and fast loading on mobile.
Privacy compliant
A cookie banner that respects refusal and data sent to platforms always protected.
How it works
- 01
Diagnosis
We check what is already installed and what is being lost in measurement.
- 02
Tracking
Pixel, Conversions API, GA4 and Tag Manager configured and tested.
- 03
Campaigns
Creatives, audiences and landing pages aligned with the goal.
- 04
Optimization
Ongoing review by cost per lead and per sale, not by likes.
What you get
- Pixel and Conversions API setup
- Google Tag Manager, GA4 and Google Ads
- Source of every lead (UTMs) stored in the database
- On-brand landing pages
- Campaign management on Meta and Google
- Reports on what matters: cost per lead and per sale
Frequently asked questions
Why use the Conversions API in addition to the Pixel?
Blockers and browser privacy rules make the Pixel miss part of the events. The Conversions API sends the same events from the server, and a shared identifier prevents double counting.
Do you build the landing pages?
Yes. The pages are fast, with a single action, a short form and conversion events configured.
Does the tracking respect data protection law?
Yes. Marketing pixels load only after consent, and email and phone numbers sent to platforms are protected with one-way encryption.
Other services
Let's build what's next.
Tell us what you need. IBC replies with a clear plan: screens, stages and timeline.
Or write to contato@ibcmkt.com.br